I lead high-growth marketing teams by bridging creative strategy and aggressive revenue performance. Precision at scale across Google Ads, Google Local Services Ads, Meta, and the next frontier of AEO/GEO.
01 // Core Competencies
The Mechanics of Growth
AEO / GEO
Optimizing for AI search engines and generative responses to capture future-intent traffic before competitors even show up.
Google Ads & LSA
Dominating high-intent search and local service auctions with surgical bidding, landing-page alignment, and verified lead quality.
Meta Ecosystem
Full-funnel social strategy combining creative-led testing with machine-learning optimization to maximize ROAS at scale.
Google My Business
Turning local listings into a consistent revenue driver through authority building, review systems, and local SEO fundamentals.
Leadership & RevOps
Building cross-functional teams and technical stacks that connect marketing spend directly to bottom-line revenue.
Industries Served
Where Performance Lands
Aesthetics / Healthcare
Patient acquisition, local authority, and compliance-forward messaging for clinics, medspas, and healthcare practices.
Construction
High-ticket lead generation for builders, contractors, and construction services through search, LSA, and local visibility.
Home Inspections
Demand capture for inspection professionals through Google Local Services, search ads, and review-driven credibility.
02 // Case Studies
Proof of Concept
Google Ads + Local Services Ads | Lead Generation & Performance Marketing
Multi-Location Home Inspection Company
Texas, USA | 3 Branches
Performance Marketing Lead / Creative & Revenue Strategist
$143K+ Ad Spend → 1,531 Conversions
Managed paid acquisition for a home inspection company operating across three Texas service areas, overseeing both Google Search Ads and Google Local Services Ads (LSA). The objective was to consistently generate qualified inspection inquiries while managing performance and budget allocation across multiple locations.
Ad Spend Managed
$143,293.65
Conversions
1,531
Cost / conv.
$93.59
Clicks
26,154
Avg. CPC
$5.48
CTR
2.23%
Avg. Ticket Value
$550–600
What I Managed
Multi-location campaign structure for 3 Texas branches
Google Search and LSA management
Keyword and search-intent strategy
Budget allocation, bidding, and conversion tracking
Ongoing optimization and performance analysis
Performance Highlight
One location-specific Search campaign achieved a 13.63% conversion rate at a $55.51 cost per conversion.
Portfolio Takeaway
Managed $143K+ in Google Ads spend and 1,500+ conversions for a multi-location Texas home services business, overseeing paid acquisition across three branches through Google Search and Local Services Ads. With an average ticket value of $550–600+, those conversions represent substantial booked inspection revenue.
Meta Ads | Multi-Account Performance Management | United States
Scaling Paid Social Across 20+ Home-Service Accounts
United States | 20+ Active Client Accounts
Performance Marketing / Media Buying & Creative Strategy
20+ Clients. One Performance System.
Managed and optimized 20+ Meta Ads accounts simultaneously for a U.S.-based marketing agency specializing in construction, roofing, remodeling, landscaping, decking, HVAC, hardscaping, and other home-service businesses. My role went beyond launching ads — I helped oversee the performance of the agency's client portfolio by connecting ad spend → leads → booked appointments → acquisition cost, allowing campaigns to be evaluated based on their actual contribution to the sales pipeline.
Portfolio
20+ Accounts
Leads (top account)
74
CPL (top account)
$29.21
Leads · Appointments
39 · 28
Cost / Appointment
$69.58
Leads · Appointments
31 · 24
Cost / Appointment
$66.24
What I Managed
Campaign strategy, media buying, and creative direction
Lead-generation optimization and budget management
Performance analysis and account health monitoring
Weekly and monthly reporting across ad spend, leads, CPL, appointments, cost per appointment, and lead-to-appointment rate
Quick identification of accounts needing intervention and scalable budget opportunities
Selected Performance Highlights
39 leads at $49.95 CPL produced 28 booked appointments at a $69.58 cost per appointment — and 31 leads at $51.28 CPL produced 24 appointments at $66.24 cost per appointment, showing optimization for downstream appointments, not just cheap leads.
Portfolio Takeaway
Managed paid social performance across 20+ U.S. home-service accounts simultaneously — connecting Meta Ads performance with lead quality, booked appointments, and acquisition costs to guide optimization and scaling decisions.
AESTHETICS · META ADS · B2C
Scaling a 5-Branch Aesthetic Brand Through Paid Social
Philippines | 5 Branches
Performance Marketing Lead / Creative & Revenue Strategist
$200K+ Ad Spend → $200K–$300K Monthly Revenue
Led performance marketing and paid acquisition for a growing aesthetic clinic operating across 5 branches, managing multiple Meta advertising accounts and campaigns designed to consistently generate consultations and customer conversations.
Lifetime Ad Spend
$200K+
Monthly Budget
$20K
Monthly Revenue
$200K–$300K
Branches
5
What I Managed
Meta Ads strategy, media buying, and campaign architecture
Creative direction, offer development, and audience testing
Budget allocation and branch-level growth planning
Creative-fatigue monitoring and ongoing optimization
Performance analysis connecting platform metrics to commercial outcomes
Performance Highlight
With a $20K monthly ad budget, the campaigns supported roughly $200K–$300K in monthly revenue — approximately 10x–15x revenue relative to monthly ad spend.
Portfolio Takeaway
Managed ₱12.5M+ / ~$200K in cumulative Meta Ads spend for a multi-location aesthetic clinic, scaling a B2C acquisition system that turned roughly $20K in monthly ad investment into approximately $200K–$300K in monthly revenue across five Philippine branches.
E-Commerce Pivot // Paid Social & Search
Retail Pivot to Online Selling
Philippines | Clarks & Esprit
Performance Marketing Lead / E-Commerce Strategist
₱1,548 Test Budget → ₱80,000 Sales in 6 Days
During the pandemic, I led the digital ad strategy that helped Clarks and Esprit Philippines shift from brick-and-mortar retail to Lazada and Shopee. The objective was to prove online demand quickly and profitably on a minimal test budget before scaling marketplace operations.
Test Budget
₱1,548
Sales Generated
₱80,000
Time to Results
6 Days
Efficiency
~52x
What I Managed
Paid social campaign strategy for Lazada and Shopee launches
Creative concepting and asset adaptation for e-commerce formats
Audience targeting, budget allocation, and bid optimization
Sales funnel alignment from ad click to marketplace checkout
Performance tracking and rapid iteration based on early signals
Performance Highlight
A ₱1,548 test budget generated ₱80,000 in sales within six days, validating that the brands could capture e-commerce demand and providing the proof point needed to scale online selling.
Portfolio Takeaway
Proved that established retail brands could rapidly pivot to e-commerce marketplaces by running a small, high-discipline test budget — turning ₱1,548 into ₱80,000 in sales within six days and opening a scalable online revenue channel.
03 // Leadership Approach
Leading Teams to Revenue
My approach to leading a marketing team is simple: give them clear goals, clean data, and the freedom to execute. I focus on removing friction between creative and performance so every effort moves the revenue needle.
Revenue-First Accountability
I treat marketing as a profit center, not a cost center. Every campaign, creative test, and channel decision is measured against its contribution to revenue.
Data-First Creative Direction
Great creative isn't subjective. I build feedback loops where engagement metrics, attribution data, and audience signals shape the next iteration.
Full-Funnel Ownership
From first impression to final conversion, I align media, messaging, landing experience, and follow-up so no spend leaks between teams.
